Marlo Mag 🗞️
Thoughts on design, culture, creativity and the little things that spark meaning and beauty in our everyday.
Journal
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Secondary Logo—Essential Guide
A secondary logo is the unsung hero of design. It doesn’t get the attention of the primary logo, but Marlo’s secondary logo is on our home page for a reason....
Secondary Logo—Essential Guide
A secondary logo is the unsung hero of design. It doesn’t get the attention of the primary logo, but Marlo’s secondary logo is on our home page for a reason....
What is a Primary Logo?
A primary logo is the cornerstone of your brand identity. It's the face your audience encounters first and the visual mark they'll remember when thinking about your business. In this...
What is a Primary Logo?
A primary logo is the cornerstone of your brand identity. It's the face your audience encounters first and the visual mark they'll remember when thinking about your business. In this...
Brand Archetypes—A Complete Guide for Designers
What Are Brand Archetypes? Brand archetypes are universally recognized character types that help define the personality, tone and story of a brand. Based on Carl Jung's theory of archetypes, they...
Brand Archetypes—A Complete Guide for Designers
What Are Brand Archetypes? Brand archetypes are universally recognized character types that help define the personality, tone and story of a brand. Based on Carl Jung's theory of archetypes, they...
Brand Tone of Voice—Everything You Need To Know
Imagine two coffee shops with identical visual branding. One speaks to customers with generic, forgettable language. The other has a voice that's warm, distinctive, and perfectly aligned with their target...
Brand Tone of Voice—Everything You Need To Know
Imagine two coffee shops with identical visual branding. One speaks to customers with generic, forgettable language. The other has a voice that's warm, distinctive, and perfectly aligned with their target...
Mission, Vision, and Values for Brand Designers
In today's crowded marketplace, the brands you design for need something more substantial than beautiful visuals. While a sleek logo and attractive color palette might catch attention, the purpose and...
Mission, Vision, and Values for Brand Designers
In today's crowded marketplace, the brands you design for need something more substantial than beautiful visuals. While a sleek logo and attractive color palette might catch attention, the purpose and...