Marlo Mag 🗞️
Thoughts on design, culture, creativity and the little things that spark meaning and beauty in our everyday.
Journal
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Brand Archetypes: A Complete Guide for Designers
What Are Brand Archetypes? Brand archetypes are universally recognized character types that help define the personality, tone and story of a brand. Based on Carl Jung's theory of archetypes, they...
Brand Archetypes: A Complete Guide for Designers
What Are Brand Archetypes? Brand archetypes are universally recognized character types that help define the personality, tone and story of a brand. Based on Carl Jung's theory of archetypes, they...
Brand Tone of Voice
Imagine two coffee shops with identical visual branding. One speaks to customers with generic, forgettable language. The other has a voice that's warm, distinctive, and perfectly aligned with their target...
Brand Tone of Voice
Imagine two coffee shops with identical visual branding. One speaks to customers with generic, forgettable language. The other has a voice that's warm, distinctive, and perfectly aligned with their target...
Mission, Vision, and Values for Brand Designers
In today's crowded marketplace, the brands you design for need something more substantial than beautiful visuals. While a sleek logo and attractive color palette might catch attention, the purpose and...
Mission, Vision, and Values for Brand Designers
In today's crowded marketplace, the brands you design for need something more substantial than beautiful visuals. While a sleek logo and attractive color palette might catch attention, the purpose and...