Marlo Mag 🗞️
Thoughts on design, culture, creativity and the little things that spark meaning and beauty in our everyday.
Journal
Food Marketing in 2025—Rhode, Skims & Jacquemus
Imagine you're mindlessly scrolling through Instagram when a towering chocolate milkshake next to Kim Kardashian pops up. Your thumb stops mid-swipe. It grabs your attention. That's the power of food...
Food Marketing in 2025—Rhode, Skims & Jacquemus
Imagine you're mindlessly scrolling through Instagram when a towering chocolate milkshake next to Kim Kardashian pops up. Your thumb stops mid-swipe. It grabs your attention. That's the power of food...
Logo vs Icon—Differences for Designers
Amazon’s smiling logo is iconic, with the orange arrow connecting “a” and “z.” But it’s not the icon. The icon of Amazon is just the lowercase “a” with the orange...
Logo vs Icon—Differences for Designers
Amazon’s smiling logo is iconic, with the orange arrow connecting “a” and “z.” But it’s not the icon. The icon of Amazon is just the lowercase “a” with the orange...
Exclusion Zone in Logo Design—Best Practices
You've designed the perfect logo. But you keep seeing the team ruin the aesthetic by crowding it in the corner of websites, text overlapping the icon, and social media posts...
Exclusion Zone in Logo Design—Best Practices
You've designed the perfect logo. But you keep seeing the team ruin the aesthetic by crowding it in the corner of websites, text overlapping the icon, and social media posts...
Secondary Logo—Essential Guide
A secondary logo is the unsung hero of design. It doesn’t get the attention of the primary logo, but Marlo’s secondary logo is on our home page for a reason....
Secondary Logo—Essential Guide
A secondary logo is the unsung hero of design. It doesn’t get the attention of the primary logo, but Marlo’s secondary logo is on our home page for a reason....
What is a Primary Logo?
A primary logo is the cornerstone of your brand identity. It's the face your audience encounters first and the visual mark they'll remember when thinking about your business. In this...
What is a Primary Logo?
A primary logo is the cornerstone of your brand identity. It's the face your audience encounters first and the visual mark they'll remember when thinking about your business. In this...
Brand Archetypes—A Complete Guide for Designers
What Are Brand Archetypes? Brand archetypes are universally recognized character types that help define the personality, tone and story of a brand. Based on Carl Jung's theory of archetypes, they...
Brand Archetypes—A Complete Guide for Designers
What Are Brand Archetypes? Brand archetypes are universally recognized character types that help define the personality, tone and story of a brand. Based on Carl Jung's theory of archetypes, they...