Marlo Mag 🗞️
Thoughts on design, culture, creativity and the little things that spark meaning and beauty in our everyday.
Journal
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5 Steps To Create Graphic Elements—Stay On Brand
What's the difference between a brand that looks "thrown together in Canva" and one that feels professionally crafted? It's not the logo—it's the supporting cast of graphic elements most businesses...
5 Steps To Create Graphic Elements—Stay On Brand
What's the difference between a brand that looks "thrown together in Canva" and one that feels professionally crafted? It's not the logo—it's the supporting cast of graphic elements most businesses...
Logo Misuse—Don’t Make These 6 Mistakes
Your logo might be working against you. In a world where people see thousands of brands daily, every misplaced, poorly contrasted, or incorrectly sized logo makes your business more forgettable....
Logo Misuse—Don’t Make These 6 Mistakes
Your logo might be working against you. In a world where people see thousands of brands daily, every misplaced, poorly contrasted, or incorrectly sized logo makes your business more forgettable....
Color Theory in Branding—Designer’s Guide
Color makes or breaks a brand. Yet most designers still pick colors based on personal preference or trending palettes. They miss the strategic power of color psychology. Once you understand...
Color Theory in Branding—Designer’s Guide
Color makes or breaks a brand. Yet most designers still pick colors based on personal preference or trending palettes. They miss the strategic power of color psychology. Once you understand...
Food Marketing in 2025—Rhode, Skims & Jacquemus
Imagine you're mindlessly scrolling through Instagram when a towering chocolate milkshake next to Kim Kardashian pops up. Your thumb stops mid-swipe. It grabs your attention. That's the power of food...
Food Marketing in 2025—Rhode, Skims & Jacquemus
Imagine you're mindlessly scrolling through Instagram when a towering chocolate milkshake next to Kim Kardashian pops up. Your thumb stops mid-swipe. It grabs your attention. That's the power of food...
Logo vs Icon—Differences for Designers
Amazon’s smiling logo is iconic, with the orange arrow connecting “a” and “z.” But it’s not the icon. The icon of Amazon is just the lowercase “a” with the orange...
Logo vs Icon—Differences for Designers
Amazon’s smiling logo is iconic, with the orange arrow connecting “a” and “z.” But it’s not the icon. The icon of Amazon is just the lowercase “a” with the orange...
Exclusion Zone in Logo Design—Best Practices
You've designed the perfect logo. But you keep seeing the team ruin the aesthetic by crowding it in the corner of websites, text overlapping the icon, and social media posts...
Exclusion Zone in Logo Design—Best Practices
You've designed the perfect logo. But you keep seeing the team ruin the aesthetic by crowding it in the corner of websites, text overlapping the icon, and social media posts...