We Never Just Design a Logo: How to Build a Brand People Remember in 2026

Branding That Builds a Feeling

At Marlo Studios, we believe strong branding is about more than just how it looks. It is about how it makes people feel, and what they remember long after the first impression.

When we design a brand identity kit, we never stop at the basics. A logo, color palette, and typography system are important foundations, but they are only the beginning. Branding is not a one-time visual. It is a world you build—one that your audience can step into, explore, and recognize as yours across every touchpoint.

Building a Brand World

The most memorable brands go beyond the essentials.

Take Marlo’s Matcha as an example. We developed a full visual system that includes patterns, illustrations, graphic elements, and alternate logo marks. These supporting assets give the brand depth and flexibility. They allow it to show up consistently while still feeling fresh and creative across packaging, social media, websites, and real-life spaces.

A logo matters. But it is everything around it that makes a brand feel intentional, alive, and unforgettable.

Every Brand Has Different Needs

Not every brand needs everything. What matters most is making thoughtful design choices that align with your purpose, audience, and goals. A well-designed identity is not about the number of assets. It is about how clearly those assets tell your story.

Take Ryden Rue. When designing their brand, every single decision was made with care. Alongside the core identity, we created a set of hand-drawn graphic elements and illustrated stickers that brought warmth, relatability, and character.

These visuals were intentionally playful and human—doodled by hand to feel personal and full of emotion. The stickers became small but powerful expressions of the brand’s values, speaking with empathy, humor, and authenticity. Designed to work in harmony with the rest of the identity, they didn’t just add personality. They deepened emotional connection and turned everyday touchpoints into reminders of confidence, care, and joy.

Even the box packaging featured hand-drawn doodles to make the unboxing experience feel personal, intimate, and warm.

Branding That Leaves a Feeling

People might remember your logo. But what they truly remember is how your brand made them feel.

At Marlo Studios, we design with that in mind. We create brands that connect—brands that inspire trust, curiosity, or joy. Brands that leave something behind.

Because a brand is not just a logo. It is a feeling. And the best ones stay with you.