Design Emails that are Clickable: Why Flodesk Is the Best Platform for Creative Businesses
Introduction: The Email Era Is Pretty Now
If you’ve ever opened your email marketing platform and felt your creative soul deflate… you’re not alone. Most email tools feel like a tech headache disguised as “marketing software.” Clunky menus, chaotic layouts, outdated templates — and the design limitations? Painful.
But about a year ago, everything changed for us.
As designers, visuals are always top priority. We want our emails to feel like an extension of our brand world thoughtful, beautiful, intentional, and genuinely enjoyable to read. And until Flodesk, we had never found a platform that gave us that creative freedom. Flodesk didn’t just simplify email marketing for us. It made it fun again.
This guide will show you exactly why Flodesk has become our go-to email tool and why we believe it’s the best platform for designers and small creative businesses who want emails that look as good as they convert.
What’s the Best Email Marketing Platform for Designers? (Short Answer: Flodesk)
If you’re a designer, creator, or visual brand, your email marketing tool needs to support two things:
- Beautiful, on-brand email design.
- Easy automations that work in the background so you don’t have to
Flodesk does both; seamlessly.
1. The Design Problem Flodesk Solved for Us
Before Flodesk, email marketing was… something we dreaded.
Our frustrations looked like this:
- Emails were ugly
- Platforms felt too corporate or too clunky
- Designing “pretty” emails required hacks and workarounds
- Nothing felt intuitive or joyful
- It didn’t reflect our brand aesthetic
- We wasted hours fixing alignment or font issues
As designers, this was a dealbreaker.
Then we found Flodesk... and it felt like discovering the Pinterest version of email marketing.
Flodesk gives creatives the freedom to design emails that feel like art, not admin.
From uploading brand fonts
→ to customizing layouts
→ to using your brand colors
→ to adding images that actually behave on mobile…
Everything feels intuitive, modern, and visually-led.
We can’t believe we’re saying this…
but Flodesk is the first email platform that made us look forward to designing emails.
2. What We’ve Created With Flodesk (Real Examples)
Since using Flodesk for about a year, we’ve designed some of our favorite campaigns ever:
- Our Matcha Memos — aesthetic storytelling emails
- Our Christmas Campaigns — interactive, design-heavy, festive
- Our Welcome workflows — automated storytelling that introduces new customers to the brand
- Our Shopify follow-up emails — built to keep customers coming back
Every email looks branded. Every campaign feels cohesive. Every workflow runs without us having to touch it. It’s the dream.
3. The Features We Use Most (and Why Creatives Love Them)
1. Automations
The feature that basically turned email into passive income. We set up our workflows before launching Marlo’s Matcha and they’ve been doing the heavy lifting ever since.
Automations help you:
- Welcome new subscribers
- Nurture them into customers
- Introduce your story
- Follow up after purchases
- Re-engage inactive customers
All while you’re busy… doing literally anything else. For small creative businesses, automation = freedom.
2. Forms (especially our 10% off pop-up)
One of Flodesk’s most underrated superpowers.
We use forms to:
- Collect emails from new visitors
- Grow our list passively
- Offer a 10% discount for sign-ups
- Improve conversions on our Shopify store
And ye, the forms are beautiful too. No more mismatched, off-brand pop-ups ruining your website aesthetic.
3. Canva Integration
A game-changer. We design most visual assets in Canva, and with the integration, adding graphics is seamless. This is why Flodesk feels built for creatives. The tools we already love slot in effortlessly.
4. The Results We’ve Seen Since Switching to Flodesk
1. Beautiful branded emails (finally)
Our emails now feel like an extension of our brand, visually cohesive and instantly recognisable.
2. Higher open rates
When your emails actually look good, people want to open them.
Flodesk templates are naturally optimized for readability and mobile friendliness.
3. Faster workflow
Because the platform is intuitive, we spend less time designing and more time creating.
5. Why Flodesk Works Especially Well for Creative Businesses
If you’re a:
- Designer
- Small business owner
- Digital product creator
- Photographer
- Creative studio
Flodesk gives you something most email platforms don’t:
You don’t need to code.
You don’t need to fight templates.
You don’t need to sacrifice aesthetics for functionality.
You get both. Because Flodesk understands a simple truth:
Good design makes people want to click. Good automations make them want to stay.
Marlo's Guide to Start Designing Click-Worthy Emails
If you want to design emails people actually click on, here’s where to start:
Step 1: Choose a clean Flodesk template
Start simple. Let your visuals breathe.
Step 2: Add your brand colors + fonts
This is what makes your emails instantly recognisable.
Step 3: Keep sections short
Modern readers skim. Flodesk layouts make this easy.
Step 4: Add a stand-out CTA button
Bold, obvious, intentional.
Step 5: Automate your workflow
Let your emails work even when you’re not.
How Flodesk Has Evolved (Their New Features + Pricing Update)
Flodesk has grown massively this year and now includes even more tools to help creatives:
- New integration with Canva (your favorite!)
- ManyChat integration for automated DM funnels
- ThriveCart integration for selling
- A more flexible pricing model so you only pay for what you actually need
The platform is evolving with the creator economy, not behind it.
This matters because you want an email platform that grows alongside your business. Not one that slows you down.
Your Next Step: Design Emails You’ll Actually Be Proud Of
Ready to make email your most beautiful channel? Let me show you how to design emails you’ll actually be proud of.
👉 Start your free trial and get 25% off your first year using my Flodesk partner code: MARLOSTUDIOS (Just paste it in at checkout!)
This is your invitation to build emails that feel like you: visual, intentional, clickable, and effortlessly creative.
This post contains affiliate links. As a Flodesk Partner, I may earn a commission if you sign up using my code MARLOSTUDIOS at no extra cost to you. I only recommend tools we genuinely use and love.
