Marlo Mag 🗞️
Thoughts on design, culture, creativity and the little things that spark meaning and beauty in our everyday.
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Brand Typography—2 Fonts Every Brand Needs
After building 100+ brands for clients, we've refined our approach to typography to a system that just works. In this article, you'll discover how to create effective typography systems using...
Brand Typography—2 Fonts Every Brand Needs
After building 100+ brands for clients, we've refined our approach to typography to a system that just works. In this article, you'll discover how to create effective typography systems using...
Brand Colors—Designer's Complete Guide
Most designers think choosing brand colors is about personal preference. They're wrong. Your favorite color might be the worst possible choice for the brand you're designing, and there's a scientific...
Brand Colors—Designer's Complete Guide
Most designers think choosing brand colors is about personal preference. They're wrong. Your favorite color might be the worst possible choice for the brand you're designing, and there's a scientific...
5 Steps To Create Graphic Elements—Stay On Brand
What's the difference between a brand that looks "thrown together in Canva" and one that feels professionally crafted? It's not the logo—it's the supporting cast of graphic elements most businesses...
5 Steps To Create Graphic Elements—Stay On Brand
What's the difference between a brand that looks "thrown together in Canva" and one that feels professionally crafted? It's not the logo—it's the supporting cast of graphic elements most businesses...
Logo Misuse—Don’t Make These 6 Mistakes
Your logo might be working against you. In a world where people see thousands of brands daily, every misplaced, poorly contrasted, or incorrectly sized logo makes your business more forgettable....
Logo Misuse—Don’t Make These 6 Mistakes
Your logo might be working against you. In a world where people see thousands of brands daily, every misplaced, poorly contrasted, or incorrectly sized logo makes your business more forgettable....
Color Theory in Branding—Designer’s Guide
Color makes or breaks a brand. Yet most designers still pick colors based on personal preference or trending palettes. They miss the strategic power of color psychology. Once you understand...
Color Theory in Branding—Designer’s Guide
Color makes or breaks a brand. Yet most designers still pick colors based on personal preference or trending palettes. They miss the strategic power of color psychology. Once you understand...
Logo vs Icon—Differences for Designers
Amazon’s smiling logo is iconic, with the orange arrow connecting “a” and “z.” But it’s not the icon. The icon of Amazon is just the lowercase “a” with the orange...
Logo vs Icon—Differences for Designers
Amazon’s smiling logo is iconic, with the orange arrow connecting “a” and “z.” But it’s not the icon. The icon of Amazon is just the lowercase “a” with the orange...