Why Cult Brands Are Putting Their Logos on Everything (And Why You Should Too)
If you want to become a cult brand, your logo can’t just sit on packaging. It needs to appear everywhere, from butter and coffee foam to toast and lemon.
We are living in the era of logo branding as lifestyle marketing.
Picture this. You're at an event surrounded by beautifully styled products. But when the drink arrives with the logo printed in the foam or the food is subtly branded, you instinctively reach for your phone. You take a photo. You share it. The brand stays in your camera roll, on your feed and in your memory.
This is not just product marketing. It is visual placement as identity-building.
The Rise of Edible Branding
In 2025, food marketing is everywhere. It works because it taps into the senses, evokes emotion and subtly anchors value. Most brands today are not just selling products. They are creating experiences.
Food has become a creative canvas. It is instantly familiar, yet when styled or branded in unexpected ways, it grabs attention without effort. These visuals resonate because they are bold, slightly surreal and engaging.
Brands like Jacquemus, Loewe and Miu Miu are not just promoting fashion. They are crafting cultural moments, many of which happen to be edible.
Here is what that looks like:
- Jacquemus logos carved into butter or pressed into toast
- Loewe stenciled onto eggplants and cereal
- Miu Miu frozen into oversized ice cubes
- Rhode sprayed into sand, swirled into lattes or dusted onto pastries
These are not traditional campaigns. There is no tagline or direct sales message. Just a logo, placed in an unexpected setting. They are created for social. When a brand takes something ordinary and makes it feel unusual, it sparks curiosity. These visuals are not shared because they are promotional. They are shared because they are clever, whimsical, and visually satisfying.
What makes them effective is not where they appear. It is how they are remembered. This is how cult brands stay top of mind. They show up softly, in places you never expected. And they leave a lasting impression.
Want This for Your Brand?
If you are a designer, you do not need a pop-up or an ice sculptor to create these kinds of brand moments. You just need the right mockups.
That is what the Taste Test Bundle was made for. This collection includes seven food-inspired mockups designed to help you explore visual branding in a more playful, memorable and elevated way.
What’s inside:
These mockups are crafted for branding that does more than look good. They feel immersive, edible and real.
Whether you are building a food brand, launching a fashion label or creating something entirely new, your logo deserves to be seen. Not just on packaging but in the moments people care about.
