We design brands, but with Flodesk we also design emails
When we started building Marlo’s Matcha, one thing became clear: if we wanted to do this with intention, we needed to treat every single touchpoint with care — including how we communicate with our community.
The truth? We used to think email marketing was intimidating and, honestly, kind of annoying. However, that changed when we discovered Flodesk.
Why Email Matters More Than Ever
44% of marketing professionals say email is their most effective channel. It makes sense because it's highly targeted. Emails can feel more intentional and allow for highly personalized and segmented communication. Communicating directly with your customer is a privilege, and it’s one we are taking seriously.
We love signing up for newsletters. After studying brands we admire — like Graza — we noticed that many of them use Flodesk to create fun and beautifully designed emails.
Why We Chose Flodesk
As a designer, visuals are always top priority. Flodesk gives us the creative freedom to make emails feel like an extension of our brand world. From customizing layouts, uploading brand fonts to adding our colors, the platform is so intuitive that (can’t believe we’re saying this) we actually look forward to designing emails.
Flodesk isn’t just about pretty emails. It’s also about automation. We set up our workflows before even launching, and they’ve been doing the heavy lifting ever since.
Our Three Must-Have Automations
If you’re a small business, these are the email flows we recommend starting with:
✨ Welcome Series — make a great first impression with new subscribers.
✨ Abandoned Cart Reminders — nudge customers who almost checked out.
✨ Post-Purchase & Restock Nudges — keep your community engaged and coming back.
The best part? Once they’re set up, they keep working in the background while you focus on building your business.
Building Your List with Value
The first step to email success is building your subscriber list. But here’s the key: people only sign up if you offer them something of value. That could be a discount, exclusive content, or even a pdf file.
Final Sip/Tip
Email marketing doesn’t have to be overwhelming. With tools like Flodesk, it can be intuitive, and creative. For us, it’s become more than a channel — it’s a way to nurture relationships, build community, and share our world with you.
🍵 Pro tip: Set up your automations early. Then let them do the work while you keep dreaming big.
Sign up to Flodesk today and get 50% off your first year.
