Marlo's Matcha launch party in London: Our Community First Approach

The best things are shared 🍵

It is not just the tagline of Marlo’s Matcha. It is the heart of what I felt at our launch event last week.

We officially launched Marlo’s Matcha with 50 incredible guests — a mix of content creators, creatives and some of our closest friends. Seeing people sip matcha, connect, laugh and engage with the brand and each other in real life was surreal. 🥹

As I stood there sharing our story — how we moved to Tokyo with no clients, no website and no social media — I could not help but reflect on everything that brought us to this moment.

👉🏻 We have designed over 100 brands 

👉🏻 Grown a community of more than 100,000 across platforms

👉🏻 Collaborated with Adobe, TikTok, Flodesk, Visa and got featured on Bloomberg.

As founders, Freya and I often find ourselves caught up in what comes next. The next launch. The next idea. The next deadline. But this event reminded me to pause and celebrate how far we have come. Not just with the launch of Marlo’s Matcha but with Marlo Studios too.

To see our design, our product and our community all in one room was incredibly powerful.

On Community-First Marketing

I’ve been so inspired by how brands like REFY approach community, not just as a marketing channel but as the heart of their business. They are brilliant at turning everyday customers into loyal advocates by creating space for real connection and listening closely to what their audience wants. It is not just about pushing product. It is about building a brand that feels personal and human. 

Our goal has always been simple. To bring a little joy to your day, whether through our design and (now also) through matcha. Last week, we got to see that joy being shared in person. 💚

Thank you to everyone who made it so special. ✨
Check out our website: www.marlosmatcha.co