About Us
designing for good
designing for good
The world today can be an infinitely better place given that empathy was practiced more. We like to put ourselves in the shoes of our stakeholders. Through user-centered design thinking and extensive research, empathy is key to good design and designing for good.
About Us
designing for good
designiNG for good
The world today can be an infinitely better place given that empathy was practiced more. We like to put ourselves in the shoes of our stakeholders. Through user-centered design thinking and extensive research, empathy is key to good design and designing for good.
As storytellers and communicators, we seek meaning and beauty in everything we do. We believe in the power of empathetic design in helping to speak and educate in relation to culture and society.
As storytellers and communicators, we seek meaning and beauty in everything we do. We believe in the power of empathetic design in helping to speak and educate in relation to culture and society.
Values
Empathy
Empathy
DESIGNING FOR GOOD
DESIGNING FOR GOOD
Empathy
DESIGNING FOR GOOD
Consciousness
Consciousness
Consciousness
SHAPING A BETTER WORLD
SHAPING A BETTER WORLD
SHAPING A BETTER WORLD
Beauty
Beauty
Beauty
SIMPLICITY & FUNCTIONALITY
SIMPLICITY & FUNCTIONALITY
SIMPLICITY & FUNCTIONALITY
Services
01
Design
Graphic Design/
Collateral Design/
Packaging Design/
Motion Design/
Video Editing
Graphic Design
Collateral Design
Packaging Design
Motion Design
Website Design
02
Branding
Identity Design/
Rebranding/
Creative Direction/
Photography + Imagery
Brand Consultation
Brand Identity Design / Rebranding
Brand Collateral
Creative Direction
Photography + Imagery
Brand Strategy Consultation
03
Strategy
Social Media Consultation/
Startup Launch & Marketing
Content Curation/
Marketing + SEO/
Copywriting
Social Media Consultation
Startup Launch & Marketing
Content Curation
Marketing + SEO
Copywriting
03
Strategy
Social Media Consultation/
Startup Launch & Marketing
Content Curation/
Marketing + SEO/
Copywriting
03
Strategy
Social Media Consultation/
Startup Launch & Marketing
Content Curation/
Marketing + SEO/
Copywriting
Our Team
Freya and Jasmine are a multi-disciplinary sister duo with extensive experience in graphic design, art direction, branding, and social media strategy.
Since moving to Tokyo in 2022, we have been working with clients from all over the world to curate impactful and meaningful brands with a bigger purpose. Aligned with our values, we are committed to shaping the world for the better, ensuring that every decision is made with intent.
Start with WHY? And we'll take it from there.
Freya Smith
Design & Creative
Jasmine Smith
Content & Strategy
Shi
UGC Creator
Our Team
Freya and Jasmine are a multi-disciplinary sister duo with extensive experience in graphic design, art direction, branding, and social media strategy.
Since moving to Tokyo in 2022, we have been working with clients from all over the world to curate impactful and meaningful brands with a bigger purpose. Aligned with our values, we are committed to shaping the world for the better, ensuring that every decision is made with intent.
Start with WHY? And we'll take it from there.
Freya Smith
Design & Creative
Jasmine Smith
Content & Strategy
Shi
UGC Creator
Our Team
Freya and Jasmine are a multi-disciplinary sister duo with extensive experience in graphic design, art direction, branding, and social media strategy.
Since moving to Tokyo in 2022, we have been working with clients from all over the world to curate impactful and meaningful brands with a bigger purpose. Aligned with our values, we are committed to shaping the world for the better, ensuring that every decision is made with intent.
Start with WHY? And we'll take it from there.
Freya Smith
Design & Creative
Jasmine Smith
Content & Strategy
Shi
UGC Creator
